Примеры употребления для btl
1. And cheered on every print ad, BTL work and outdoor that was displayed.
2. At the recently held JAA, this 10–year old agency competed against the «big names» and repeatedly struck gold, silver and bronze across various categories in print, outdoor, radio and BTL, winning 22 prizes.
3. While ASAL will continue to work with Horizon.FCB for above–the–line (ATL) and continue its long standing relationship with Ogilvy One for below–the–line (BTL) advertising requirements, it has chosen ASDA’A for its regional expertise in PR consultancy.